What is Natural Search?

Search Engine Submission

If you repeat a keyword too many times within your meta data (html code) or visible site copy, engines may consider it "spam," or trickery, that attempts to fool the search engine spiders into ranking your page higher. This could result in your site getting banned entirely from some engines. The architecture of your website may be another potential traffic-stopper. You must test your site thoroughly before submitting to search engines. Make sure every section is complete and every link works.

Each search engine has its own algorithm for rating and ranking Web pages. Each considers different criteria for "judging" the relevancy of your website's content to specific search terms queried by search engine users. For each engine, iProspect maps out a customized search engine submission strategy.

Rather than utilizing automatic submission software that will most likely deliver meager results, if any at all, iProspect submits your website to each search engine manually. By focusing on the specific criteria of each search engine we can help you achieve more prominent search engine rankings.

Submitting to search engines is not a one-time task. What was considered an important factor for ranking highly yesterday, may mean nothing tomorrow. iProspect continually manages your submission process to align with the engines and stay one step ahead of your competition.

Link Popularity

Google and many other top search properties use link popularity as an important factor in determining the placement of your website among their search results. Ensuring your website has sufficient link popularity is critical to maximizing visibility within these engines.

Link popularity is a measure of the quantity and quality of links on external websites that link to your website. This off-the-page ranking criteria acts as a "reference" to the quality of content on your website and holds as much authority [with search engines] about your content as your actual website does. As a result, your goal is to gain external links from websites that contain similar subject matter, themes and keywords to those of your website.

Achieving strong link popularity is vital to distinguishing your website from the thousands of other credible sites related to a potential visitor's search query.

Link popularity is a measure of the quantity and quality of external Web pages that link to your website. In the past, the sheer number of links to your site would result in higher search engine rankings. Today, in many of the major search engines, it is the quality, or relevance of the content that links to yours that is the major factor in achieving prominent search engine rankings.

Many search engines consider off-the-page-criteria to determine comprehensive and high quality website content. Links from outside websites have become "references" that define a site's reputation - literally serving as "votes" that validate that the owners of another site find the content on your site to be valuable and relevant to their visitors. Therefore, knowing who links to your website, and working to increase the number of quality, relevant links are critical components of any online marketing strategy.

As you know, the prominence of your website's placement within the search results of the major search properties is vital to the quantity and quality of your site's visitors. Your prominence on the Web depends heavily on how well linked your site is within its specific Web community. Web communities are a vast network of contextual linkages among like-minded Web pages. There's no one secret trick to achieving prominent search engine rankings, but boosting the link popularity of your website may give it the edge it needs to be listed near the top of the search results on words which drive the most qualified traffic to your site.

Copy Length

These days, search engines not only evaluate keywords and meta tags, they also look at layout and length of copy on each page of your site. That means it is critical that content be formatted properly to compete for the best search position on your most important keywords.

Keywords Stuffing

In addition to length of copy, the amount, position and frequency of target keywords within the copy is also important. iProspect continually analyzes and adjusts your keywords within the content to ensure the page adheres to the latest versions of the various search engine algorithms. With search engines adjusting their algorithms so frequently, we stay one step ahead and alert you when your keyword usage strategy requires adjustment.

Quality Relevant Content

More quality content will allow you to break information from a few long pages to numerous shorter pages - the preferred method of content handling for the major search engines. Properly developed content improves your website's rankings, and also enhances the experience visitors have on your site.

It is regarded as common knowledge in the search engine optimization community that the importance of Meta Tags (Description, Keywords, Alt Tags) has diminished significantly in the last year. Gone are the days when you could insert a page full of words into the Keyword Meta Tag and rank for all of those words.