Social Media Optimization Services
Virtual
Contractor offers expert consulting services covering social media campaign
strategy, the optimum social media marketing tactics. Our social media Virtual
Contractor will identify the
clients' goals and objectives, research and analyze the target audiences and
provide actionable recommendations for the planning and execution of a social
media marketing campaign.
Through our
integrated campaign management services Virtual Contractor will manage and
maintain the social media marketing efforts in coordination with traditional
online marketing campaigns, such as search engine marketing, email marketing and
online display advertising, where we measure and analyze the results and then
re-optimize to achieve maximum campaign ROI.
Monitoring and measuring the results of social media marketing campaigns are very different from Web site analytics tools that measure traffic and page views. Social media marketing analytics tools are concerned with tracking buzz and viral marketing and must measure the full potential and extend the tactics used in a social media marketing campaign. A sample of metrics that are most important when measuring social media marketing success include: amount of social bookmarks received, blog comment activities, new links attributed to a social media campaign, blogs and social media conversations and comments, visitor engagement, Facebook fans and page views and YouTube video views.
