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Search Engine Submission Service
Submitting your website
to search engines may sound like a simple task.
But the process is complicated, and if done incorrectly, could cause
serious
repercussions. For example, if you repeat a keyword too many times
within your meta data (html code) or visible site copy, engines may
consider it "spam,"
or trickery, that attempts to fool the search engine spiders into
ranking your page higher. This could result in your site getting banned
entirely from
some engines. The architecture of your website may be another potential
traffic-stopper. You must test your site thoroughly before submitting
to search
engines. Make sure every section is complete and every link works.
How you submit your website has a
dramatic impact on how, or if,
it will be indexed and ultimately displayed prominently within the
search results. That
means your search engine submission strategy impacts whether or not
your site will be easily found by potential visitors looking for your
products,
services or information.
Virtual Contractors will manage your search engine submission process
as part of
your overall search engine marketing program. This will give your site
the optimum
chance of being listed prominently within the right search engines for
the keyword phrases that are most relevant to the products, services or
information
offered on your website.
A
Customized Plan for Each Search Engine
Each search engine has its own algorithm for rating and ranking Web
pages. Each considers different criteria for "judging" the relevancy of
your website's
content to specific search terms queried by search engine users. For
each engine, Virtual Contractors maps out a customized search engine
submission
strategy.
Rather than utilizing automatic submission software that will most
likely deliver meager results, if any at all, Virtual Contractors
submits your
website to each
search engine manually. By focusing on the specific criteria of each
search engine we can help you achieve more prominent search engine
rankings.
Submitting to search engines is not a one-time task. What was
considered an important factor for ranking highly yesterday, may mean
nothing tomorrow. Virtual Contractors continually manages your
submission process
to align with the engines and stay one step ahead of your competition
Search Engine Submissions
Getting your site listed on the major search engines is not something
that happens simply by chance. Your site needs to be submitted to each
of the
"spider-based" search engines so that it can be properly catalogued
and indexed for inclusion within their databases from which search
results are
pulled.
Choosing
the Right Engines
There is no need to submit your website to thousands of small,
worthless search engines. Ignore the software and services that promise
to submit
your website to gargantuan numbers of engines for small pennies. This
strategy will not return a thing. Instead, first identify where your
target
market is searching for your products or services. You can do this with
an extensive analysis of the specific user base for each search engine.
Chances are, your target audience is searching in one of the major
search properties. Google, Yahoo!, MSN, and AOL comprise almost 90% of
all
searches that take place on the Internet everyday. Achieving prominent
listings within these engines will deliver the highest ROI.
Developing
a Detailed Strategy
A thorough understanding of individual search engine algorithms,
policies and search engine submission processes is necessary to achieve
the best
results. Sound complicated? It is. And it gets more complicated. Search
engine submissions never ensure that your website will appear
prominently
within the search results. The engines may or may not choose to include
it within their index. You will improve the odds by implementing a
comprehensive search engine optimization strategy beforehand that
includes thorough keyword research and content enhancement process.
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