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Search Engine Submission Service: Getting Your Website
Listed in Natural Search Results
Submitting your website to search engines may
sound like a simple task. But the process is complicated, and if
done incorrectly, could cause serious repercussions. For example, if
you repeat a keyword too many times within your meta data (html
code) or visible site copy, engines may consider it
"spam," or trickery, that attempts to fool the search
engine spiders into ranking your page higher. This could result in
your site getting banned entirely from some engines. The
architecture of your website may be another potential
traffic-stopper. You must test your site thoroughly before
submitting to search engines. Make sure every section is complete
and every link works.
How you submit your website has a dramatic impact on how, or
if, it will be indexed and ultimately displayed prominently
within the search results. That means your search engine submission
strategy impacts whether or not your site will be easily found by
potential visitors looking for your products, services or
information.
Virtual Contractors will manage your search engine submission
process as part of your overall search engine marketing program.
This will give your site the optimum chance of being listed
prominently within the right search engines for the keyword phrases
that are most relevant to the products, services or information
offered on your website.
A Customized Plan for Each Search Engine
Each search engine has its own algorithm for rating and ranking Web
pages. Each considers different criteria for "judging" the
relevancy of your website's content to specific search terms queried
by search engine users. For each engine, Virtual Contractors maps
out a customized search engine submission strategy.
Rather than utilizing automatic submission software that will most
likely deliver meager results, if any at all, Virtual Contractors
submits your website to each search engine manually. By focusing on
the specific criteria of each search engine we can help you achieve
more prominent search engine rankings.
Submitting to search engines is not a one-time task. What was
considered an important factor for ranking highly yesterday, may
mean nothing tomorrow. Virtual Contractors continually manages your
submission process to align with the engines and stay one step ahead
of your competition
Search Engine Submissions: The First Step in Being Found
Within Natural Search Results
Getting your site listed on the major search engines is not
something that happens simply by chance. Your site needs to be
submitted to each of the "spider-based" search engines so
that it can be properly catalogued and indexed for inclusion
within their databases from which search results are pulled.
Choosing the Right Engines
There is no need to submit your website to thousands of small,
worthless search engines. Ignore the software and services that
promise to submit your website to gargantuan numbers of engines for
small pennies. This strategy will not return a thing. Instead, first
identify where your target market is searching for your products or
services. You can do this with an extensive analysis of the specific
user base for each search engine.
Chances are, your target audience is searching in one of the major
search properties. Google, Yahoo!, MSN, and AOL comprise almost 90%
of all searches that take place on the Internet everyday. Achieving
prominent listings within these engines will deliver the highest ROI.
Developing a Detailed Strategy
A thorough understanding of individual search engine algorithms,
policies and search engine submission processes is necessary to
achieve the best results. Sound complicated? It is. And it gets more
complicated. Search engine submissions never ensure that your
website will appear prominently within the search results. The
engines may or may not choose to include it within their index. You
will improve the odds by implementing a comprehensive search engine
optimization strategy beforehand that includes thorough keyword
research and content enhancement process.
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