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Paid Placement/Pay Per Click - Whether you’re
interested in driving branding, sales leads or purchases, paid
placement programs offer you a targeted and effective way to deliver
qualified prospects to your site. Paid placement offers a variable
Cost Per Click (CPC) by bidding for key phrases against competitors
in your space. In the simplest sense, the highest bidder receives
the highest ranking. Cost Per Click advertising and natural search
engine optimization compliment each other a great deal when
implemented correctly.
Pay Per Click advertising consistently delivers
more quickly than natural optimization results and natural
optimization consistently delivers increased credibility, trust and
conversions from your prospects. The experts at MegaRankings Inc.
offer two value-added CPC services for your Cost Per Click program(s).
To insure that your current CPC plan represents the highest level of
value as possible, our Cost per Click experts offer the following:
Pay Per Click Tune Up
We start by listing and analyzing your current
pay per click campaigns with respect to your current keywords and
engines you are currently partnered with. In this phase, we
scrutinize the value associated with your current campaign and look
for areas to improve upon. Once this process is complete, we will
make recommendations where we believe increased value can be
achieved. Our Cost Per Click Tune Ups have proven extremely valuable
and can make the difference you need to succeed. If your Pay Per
Click campaign hasn't been Tuned Up for value in the last 6 months,
you should have it done today.
Pay Per Click
Management
How are you currently managing your keyword bids
in popular Pay-For-Placement (PFP) search engines such as Google
AdWords and Overture? Are your bids only based on Cost Per Click
(CPC) rate and ranking position? Do you need a way to tie your
bidding strategy to the actual revenue or ROI performance of your
paid placement traffic?
We can help you with a performance-based bid
management system that enables you to compare your keyword campaign
performance across multiple PPC engines as well as other online
marketing programs. MegaRankings Inc. manages your paid placement
according to real time performance data – whether revenue,
conversion rates or ROI - not simple click through data. If you are
currently managing your Pay Per Click campaign and think that you
may not be maximizing value, let our Pay Per Click experts take over
your management responsibilities to insure effectiveness.
Millions of dollars spent on Pay Per Click
advertising is considered "dead" money by the experts.
Very little if any real value in some cases is associated with a
high percentage of current Pay Per Click campaigns with industry PPC
leaders like Overture and Google AdWords. A MegaRankings Inc. Tune
Up and Pay Per Click Management program, will insure that the
revenue you receive for your Pay Per Click program is greater than
the marketing dollars you currently spend.
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