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Paid Inclusion: Its
Practical Advantages
Paid inclusion programs, as an element
of your comprehensive search engine marketing strategy, provide some
practical advantages to marketers over the standard
optimization and submission process:
- Paid inclusion draws qualified visitors to relevant pages
of your website, not just the home page.
- Paid inclusion delivers qualified visitors directly to
specific information and/or product pages that help drive
conversion.
- Paid inclusion provides faster results because
submissions experience faster initial indexing and refresh
times.
- Paid inclusion can be more cost effective than paid
(sponsored) search ads.
Key Questions
- Which search properties will actually increase
your visibility?
- Which pages of your website should you submit and
how frequently should you submit them?
- How do you track and manage multiple programs?
Virtual Contractors's thorough analysis and management of paid
inclusion programs eliminates the guesswork so you can achieve
optimal results from your campaign.
Paid Inclusion Management
Service: For Rapid Results
Paid inclusion programs can sometimes be confusing for
marketers to understand. You're faced with decisions you're not sure
how to make — should you pay for inclusion of your website's pages
in the search properties? Which properties will increase your
traffic and visibility while returning a positive ROI? Which pages
of your website should you submit? How frequently should you submit?
How do you track and manage multiple programs?
Virtual Contractors's years of research and experience have shown
that paid inclusion programs are a critical component of your
comprehensive search engine marketing strategy. We'll show you how
to achieve the maximum return on your marketing dollars. And
we'll manage all of your company's paid inclusion programs for you.
Our unique search engine marketing process utilizes our keyword
science to strategically select specific website pages for inclusion
within these programs. These pages offer the greatest potential for increasing
visibility and driving qualified visitors to your
website. But our services don't end there. We'll monitor and report
on the results of these programs, as well as offer recommendations
on when to update your program.
Shopping
Engines
Are your buyers having a hard time finding your products?
If you're less than dazzled by your online sales figures, or if
your inventory is moving too slowly, selling via online shopping
engines could be the perfect solution to increase you revenues.
Sites like Yahoo! Shopping, Froogle, BizRate, Shopping.com and many
others can bring qualified buyers to your site, shoppers who may not
find you otherwise. By allowing shoppers to search for the specific
products they want across multiple stores, shopping engines deliver
prospects who are ready to buy from stores that have exactly what
they need.
But how do you get listed in these shopping engines? And how do
you list every one of your products in them?
Virtual Contractors can help you drive revenue by putting your
products and services in front of online shoppers quickly and
effectively. Our one-stop shopping approach provides our clients
with a complete solution, from strategy through execution and
maximization, distributing your product catalogs throughout the
Internet.
Virtual Contractors provide guaranteed inclusion in the top
shopping portals at a fixed CPC price. We optimize your program to
maximize your revenue and ROI.
- Broad distribution through the Internet
- Product feeds specific to each shopping engine
- Control over listing title/description, actionable and
promotional listings
- Frequent content refresh from daily to however often your
catalog is updated
- We can accept content feeds, data dumps or crawl your site
- Tracking, analysis, optimization and reporting
Contact
Virtual Contractors to start selling more now.
- Shopper.com
- NexTag
- Froogle
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- Shopping.com
- BizRate
- Others
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