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Directory Submissions are Critical to Your Website's
Visibility
Directory Submissions involve
submitting the pages (URLs) of your website to the major online
directories - including Yahoo! and the Open Directory - so that
your site may be included within their database of Web pages. Yahoo!
is a paid directory with significant market share. The Open
Directory supplies FREE results for many spider-based engines.
Therefore, ensuring that your website is listed within these
directories, among others, is critical to obtaining maximum
visibility.
Directories are human-edited search properties. The goal in
directory submissions is to have the pages of your website included
in the directory database with minimal editing by directory editors.
Achieving this goal requires significant directory research and
analysis to determine:
- The most relevant categories that apply to submitted content
- The development of keyword-rich site titles
- Descriptions for the directory listing
- Editor's unique preferences
Along with these services, directory research and submissions also
include lobbying to gain inclusion into your category of choice.
Directory Submission
Service
Your website visability within
the four major human-edited directory databases; Yahoo!, the Open
Directory, LookSmart and Business.com is vital to your online
marketing success. Inclusion in these directories helps maximize
website visibility across many major search properties. Virtual
Contractors will help you achieve better performance for your
directory submissions.
Submissions require significant directory research, analysis
and follow-up in order to be effective. Virtual Contractors manages
a vast number of directory submission services for your
website.
The goal of directory submissions is to have your website included
in the directory database. Virtual Contractors achieves this goal
by:
- Performing a thorough analysis of all relevant directory
categories
- Recommending categories that are the best match for your
website offerings
- Developing keyword-rich titles and page descriptions for each
listing
- Manually submitting listings for directory editor review
- Becoming familiar with specific editors and editing techniques
- Following up with editors to ensure listings remain consistent
with your marketing goals
- Recommending and submitting new listings when new internal
sections of your site are developed, existing content is edited
or modified, or as online directories add new categories
Directory submissions are just one way you can increase the impact
of your website through natural (unpaid) search engine optimization.
Find out other ways you can utilize natural
search engine optimization to get maximum results from your
online marketing strategy.
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