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Keyword Research
Far too often marketers think they know what
words a potential visitor uses to construct a query to find their
product, services or information in search engines. But years of
research and experience have shown that search engine users use
terms based on their experience and the way they relate to your
product or service. Ptential customer/visitors often search
differently from the way you refer to your own products and
services.
Extensive keyword research seeks to maxamize your keyword choices
with the search terms most used by your targeted visitors. Understanding
your target audience's language and behavior makes a huge
difference in how easily potential visitors find your website and
how your site will rank in the search engine results as users hunt
for products and/or services offered by you and your competitors.
Not All Keywords Are Equal
You need to know what words people are typing into search engine
queries to locate products, services or information that you offer
on your website. But beware -- different keywords can signify
different customer intent.
Here is a simple example: If a user types in the term
"coffee," a user may be looking for French-roast coffee, a
six-cup automatic grind and brew coffeemaker, or ice cream. Chances
are, a user that queries a one or two-word non-branded keyword is
not looking for exactly what you offer on your website. When you're
developing your target keyword list, first discover which keywords
your visitors are querying to arrive at your website, what keywords
are producing the highest conversion rates -- and then
research additional, relevant keywords and phrases.
Phrases of three words or more are becoming a more common way for
people to search. So it's not only important for you to find the
right keywords, but also the right phrases.
Keyword analysis and optimization are not one-time procedures. To be
handled thoroughly, the work must continue on an on-going basis.
After all, language, terms and jargon are continually changing, as
is the content of your site - so the pace at which you optimize,
analyze and re-optimize must keep up with those changes.
Find out how you can benefit from Virtual Contractors Keyword
Research Service.
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